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Friday, September 26, 2008

Dear Amazon and the Record Labels.

Hiya. I have a confession to make, I've become completely addicted to the Amazon mp3 Store's mp3 Special Deals. Specifically, I check daily to see what the deal of the day is. These deals of the day are albums on sale from .99 cents to $2.99, compared to the usual $5 and up.

Here's the thing about it, these bargain prices, combined with the quality of Amazon's downloads and the ease of using the service have gotten me to buy more music via download than I normally would. For instance, today I bought Jay-Z's Vol. 3. I think I have most of this album floating around on my PC somewhere, but it was .99 cents. At that price, it was a total no brain decision. I've also bought several other albums that I wouldn't have touched at full price or even some that I might have already acquired through less honest means. And I've even bought one or two on the Friday 5 special for the slightly higher price of $5.

My point is, the combination of lower prices and the quality of product and ease of use has made this guy buy more than he normally would, even when he knows where he could get the stuff for free. Perhaps it might be worth trying this with more than just an album of the day (and five on Friday) and seeing what happens?


Rob Guernsey

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