Remember a couple of weeks ago when I was talking about Amazon's mp3 deal of the day and their 5 for $5 on Fridays? Well, it looks like Apple has quietly started doing something similar with a few albums and movies at $4.99. Good step in the right direction, though there's one thing where we're not exactly comparing equals. Four of the seven albums currently available are the lower bit rate and DRM encumbered regular iTunes files. The movies are a little more promising. There's ten available now and if you're a Schwarznegger fan, you're in luck as almost half of them are his films.
It'll be interesting to see what kind of stuff comes up in Apple's store. So far, the titles aren't that interesting, but I'll keep an eye on this to see if there's any must haves offered up. Considering the quality of daily deals Amazon has been throwing out recently, they've got a long way to go.