here's yet another reason why.
I really can't wait to read that whole Wired article. Those excerpts would almost be sad, if they weren't so infuriatingly hilarious.
You mean to tell me you're running a multi-million dollar multi-national company and you are so far out of touch with the outside world that you didn't even know where to start looking for someone who could explain current technology to you?!? Give me a break! If these are the people running the show, I say good riddance once and for all to the recording industry as it existed.
I like this line: "There's no one in the record industry that's a technologist." Horseshit! Who do you think invented the long playing microgroove record? The 45? Stereophonic sound? These were all things that came from RCA and CBS, two of the major labels. Granted, RCA was also a consumer electronics firm but ALL the major labels grew out of electronics firms. The entire recording industry developed because people needed records to play on their Victrolas and what have you and it only made sense for the hardware people to make the software.
Now, in this day only one of the big four is still directly tied to an electronics company. But it wasn't so long ago when the majors were divided in to two camps giving a (weak) push behind SACD and DVD-Audio. What was that? Hmm...technology! Granted, no one really seemed to know what to do with it, but Sony and WMG were both big on one format or the other.
The difference between hi-res audio and the on-line MP3 thing is hi-res audio by definition would require people to buy their old recordings again. You can't rip your old CDs at a higher rate and get better sound (or 5.1 mixes.) From the get go, there were clear profits to be made.
With on-line stuff, the profits aren't so clear. And you can rip your current music collection to get it on an iPod. SACD and DVD-Audio were really more of the old way of doing things while the MP3 world would require a paradigm shift. Small wonder that during the time the labels should have been trying to figure out this newfangled iPod thing, they were trying to recreate the CD with those new formats.
Don't get me wrong. I like SACD and DVD-Audio. The stuff sounds great. But, it didn't take a genius to see even then that people were moving away from sitting at home and listening to music in a formal listening room type set up (which would be necessary for a 5.1 mix boasted by the hi-res formats) to MP3 players and that is where you should sink your time and resources.
Could it be any more apparent that the idiots running these companies just thought they could ignore this stuff and it would go away? I mean, how do you run one of the biggest record labels in the world and not at least have some understanding, some curiosity even, about this new technology that is threatening to eat your lunch?
The only sad thing about this is, when the industry collapses, it's going to fall on the backs of the artists. All of these suckers at the top who made the bonehead decisions will get their golden parachutes and will float straight into other companies they can ruin. When it comes to the actual musicians who make the music that these people have bungled selling, who car really say what's going to happen to them.
Still, I don't think the end of it all can come fast enough. Really, people this stupid don't deserve to be head burger flipper at McDonald's, let alone running huge corporations.