Read about it here: http://tinyurl.com/dbrx8r
Summary, if you didn't click the link, Warner is offering films from the vault going back to the 20s not previously available as on demand downloads and made to order DVDs. I have to wonder what's taken them so long, but whatever. It's a good idea at any rate.
Except the downloads won't play on Mac, which leads me to believe they're going to be WMV files DRM encumbered with Microsoft's Plays For Sure. And they'll cost you $15 for the privilege. Want a DVD? It's $20.
I feel like a broken record but, here's another example of just not getting it. The idea, while good, is a bit late. They may think these films are "unarchived" but it's really not that difficult to find tons of "unarchived" movies for free online, if you're not troubled by the legality of it.
In a time when even the control freakish record labels are finally realizing DRM doesn't work, they're bringing out something with it? And, naturally, they've chosen the path which excludes Apple users, who I know are a minority. But they're a minority with money.
And $20 for what I'm assuming is going to be a bare bones DVD might have flown five years ago, but it isn't acceptable today. DVD prices are in the tank and you can get new Blu-Ray releases for $20. While I recognize there's additional cost with to order type services, Something Weird Video has their to order DVDs priced around $8-$10, which is a much more reasonable cost.
So, once again, I'm finding myself writing close, but no cigar. Sometimes I feel like one of those people who just won't be satisfied no matter what. It just irritates me to see time and time again when these companies do something that they should have been done ages ago, but make mistakes so obvious and then complain about how it didn't work and piracy is ruining everything etc., etc. It's especially irritating because, with something like this, I really think it could work, but not the way they're going to do it.
I'll still be interested to see what films they offer up and how long they keep at it. But this also goes back to the "too little, too late" thing because I really can't think of too much from the WB vaults I'd want to see that I couldn't get my hands on if I wanted. Maybe for the people who are as resourceful as I am, this will be a great thing. Who knows?